888 / Evoke brand family
888 / Evoke Sister Sites
Owner of 888 Casino, 888poker, William Hill and Mr Green. One of the oldest operators in online gambling.
Founded 1997 HQ Gibraltar Listed LSE: EVOK 4 brands on GambleDude
About 888 / Evoke
888 Holdings was one of the original online casino operators, founded in 1997. The group rebranded as Evoke plc in 2024 after the £2.2bn acquisition of William Hill in 2022, which made it the third-largest UK online gambling group behind Flutter and Entain.
The 888 platform powers the casino product across most group brands — meaning 888 Casino, William Hill Casino and Mr Green share a similar lobby experience, game catalogue and back-end. Mr Green retained its standalone brand identity (acquired by 888 in 2019) and operates with more independent product decisions.
888poker is one of the surviving mid-tier poker networks. Player liquidity has thinned since the early 2010s peak but the network still hosts regular guaranteed tournaments and is one of the few rooms accepting players from a broad mix of European jurisdictions.
888 / Evoke brands reviewed by GambleDude
4 brands — sorted by GambleDude score.
88 Up to £100 Bonus + 25 Free Spins
Under 24h Min £10
88 $88 Free Chip + 100% up to $400
Under 24h Min £10
WI Up to £30 in Free Bets
Under 24h Min £10
MR Up to £100 + 200 Free Spins
Instant Min £10
What sister sites share
- Responsible gambling exclusions — most operators apply self-exclusion across all group brands within the same jurisdiction.
- KYC documentation — once you've verified at one 888 / Evoke brand, the same documents typically suffice at another (verify with each brand's support before assuming).
- Withdrawal pipelines — payouts are usually processed by the same group operation, so speed is consistent across brands.
- Game catalogues — overlap is common where the group has master agreements with the major studios, but each brand curates its own lobby.
What sister sites usually don't share
- Welcome bonuses — claim one per brand. Group brands run independent new-player promotions.
- Loyalty schemes — most 888 / Evoke brands maintain separate loyalty programmes. Caesars Rewards (US) is the notable exception.
- Account balances — accounts are per-brand, not group-wide.
