Kindred brand family
Kindred Sister Sites
Owner of Unibet and 32Red. Acquired by France's La Française des Jeux (FDJ) in 2024 to form FDJ United.
Founded 1997 HQ Sliema, Malta Listed EPA: FDJ (parent) 2 brands on GambleDude
About Kindred
Kindred Group, originally founded as Unibet in 1997, is a Maltese-headquartered operator best known for the Unibet brand. After a decade as an independent public company, Kindred was acquired by La Française des Jeux (FDJ) — France's state-owned lottery operator — in 2024, forming the FDJ United group.
Unibet is one of the largest sportsbooks in Europe and runs a competitive casino product alongside its core sports offering. 32Red, the group's heritage UK casino brand (acquired in 2017), retains a distinct identity focused on slots and table games, with a strong Microgaming relationship dating back to the brand's founding in 2002.
Players moving between Unibet and 32Red will find different account systems but identical group-level responsible-gambling tools and a shared withdrawal-processing operation.
Kindred brands reviewed by GambleDude
2 brands — sorted by GambleDude score.
UN Up to £40 Money Back as Bonus
Instant Min £10
32 Up to £32 Welcome Bonus
Under 24h Min £10
What sister sites share
- Responsible gambling exclusions — most operators apply self-exclusion across all group brands within the same jurisdiction.
- KYC documentation — once you've verified at one Kindred brand, the same documents typically suffice at another (verify with each brand's support before assuming).
- Withdrawal pipelines — payouts are usually processed by the same group operation, so speed is consistent across brands.
- Game catalogues — overlap is common where the group has master agreements with the major studios, but each brand curates its own lobby.
What sister sites usually don't share
- Welcome bonuses — claim one per brand. Group brands run independent new-player promotions.
- Loyalty schemes — most Kindred brands maintain separate loyalty programmes. Caesars Rewards (US) is the notable exception.
- Account balances — accounts are per-brand, not group-wide.
