Kindred brand family
Kindred Sister Sites
Owner of Unibet and 32Red. Acquired by France's La Française des Jeux (FDJ) in 2024 to form FDJ United.
Founded 1997HQ Sliema, MaltaListed EPA: FDJ (parent)2 brands on GambleDude
About Kindred
Kindred Group, originally founded as Unibet in 1997, is a Maltese-headquartered operator best known for the Unibet brand. After a decade as an independent public company, Kindred was acquired by La Française des Jeux (FDJ) - France's state-owned lottery operator - in 2024, forming the FDJ United group.
Unibet is one of the largest sportsbooks in Europe and runs a competitive casino product alongside its core sports offering. 32Red, the group's heritage UK casino brand (acquired in 2017), retains a distinct identity focused on slots and table games, with a strong Microgaming relationship dating back to the brand's founding in 2002.
Players moving between Unibet and 32Red will find different account systems but identical group-level responsible-gambling tools and a shared withdrawal-processing operation.
Kindred brands reviewed by GambleDude
2 brands - sorted by GambleDude score.
UNCasino: 300 Free Spins on £30 stake · Sports: £30 Free Bets on £10 bet at min odds 2.0
InstantMin£10
32Up to £32 Welcome Bonus
Under 24hMin£10
What sister sites share
- Responsible gambling exclusions - most operators apply self-exclusion across all group brands within the same jurisdiction.
- KYC documentation - once you've verified at one Kindred brand, the same documents typically suffice at another (verify with each brand's support before assuming).
- Withdrawal pipelines - payouts are usually processed by the same group operation, so speed is consistent across brands.
- Game catalogues - overlap is common where the group has master agreements with the major studios, but each brand curates its own lobby.
What sister sites usually don't share
- Welcome bonuses - claim one per brand. Group brands run independent new-player promotions.
- Loyalty schemes - most Kindred brands maintain separate loyalty programmes. Caesars Rewards (US) is the notable exception.
- Account balances - accounts are per-brand, not group-wide.
